Building Leaders for the $2.5B Future of Women’s Sports
Helping athletes and organizations develop the emotional intelligence, identity, and decision making skills required to lead on and off the court.
Organizations Morgan's worked with
Hey, I'm Morgan.
For most of my life, leadership looked like performance.
As a McDonald’s All American, NCAA Elite 8 competitor, and professional basketball player, I learned how to execute under pressure and compete at the highest level. But when the game slowed down, I realized my identity had been built around what I could do, not who I was becoming.
That realization led me to the work I do today as a leadership strategist and founder of The Vision Box, a purpose driven youth development system helping the next generation of athletes lead beyond the game. My work focuses on what often lives beneath the surface of leadership: emotional intelligence, communication, self awareness, and the soft skills that shape how we make decisions, build trust, and show up within teams and organizations.
Today, I host the Athletes to Visionaries podcast and serve as an advisor to organizations leading women and girls in sports. I’ve worked with organizations including the WNBA, Nike, Google and Pepsi to help athletes and emerging leaders build cultures rooted in clarity, trust, and intentional leadership on and off the court.
Because leadership isn’t just about how we perform when the lights are on.
It’s about who we are when they turn off.
Women’s Sports Is Growing Faster Than Its Leadership Pipeline
Women’s sports surpassed $1B globally in 2025 and is projected to reach $2.5B by 2030. Yet athlete development systems remain heavily focused on performance, leaving leadership capacity, identity, and emotional intelligence underdeveloped.
As investment accelerates across leagues, brands, and institutions, the need for athletes who can lead, communicate, and make purpose driven decisions has never been greater.
Morgan jones method
Leadership Starts Beneath the Surface
Morgan’s work focuses on what traditional athlete development often overlooks: emotional intelligence, communication, decision making, self awareness, and identity.
Because how athletes lead off the court directly impacts how they perform on it.
This is the foundation behind:
The Vision Box
Speaking & Workshops
Athletes to Visionaries Podcast
What partners are saying
"Perfect example of how to take initiative"
Zoe Haynes, NBA Lifecycle Marketing Manager
"2nd year we booked Morgan to speak at our conference!"
Milena Vidos, SVP Professional Tennis Registry
"Massively Relatable and Utterly Inspirational Speaker!"
Sarah Mcquade & Linda Low, Owner & Directors of ETC Coaching Consultants
Featured in
Choose Your Path
Whether you’re an organization, athlete, or industry leader, there’s a way to engage.
The Vision Box
A purpose driven leadership development system designed for youth athletes.
Inquire here
Athletes to Visionaries Podcast
Conversations on leadership beyond the game.
Click to Subscribe
Book Morgan to Speak
Keynotes and workshops centered on identity, leadership, and workplace transition.
Inquire here
Women & Girls in Sports Leadership Newsletter
Insights on leadership development in the fastest growing segment in sport.
Join the Newsletter → Inquire here
